Cengage Learning - Digital Marketing Manager

Location: Temecula, CA

What You'll Do Here:

  • Daily oversight of primary marketing channels: PPC, Paid Social, Display, affiliate for assigned categories.

  • Develop and manage strategic digital marketing initiatives (i.e. SEO, Display, Affiliate, Paid Social, and other online lead generation)

  • Create, develop and optimize lead monetization strategy across all verticals (i.e. purchase leads from clients and clients operating in verticals)

  • Establish and execute testing strategies for conversion rate optimization

  • Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives

  • Source, establish and foster key vendor, contractor and vertical partner relationships

  • Drive innovation and growth opportunities across all channels to maximize lead volume with optimal lead quality

  • Analyze and report out campaign performance for management including KPIs, insights and digital marketing metrics

  • Responsible for planning, managing and optimizing digital marketing budgets

  • Coordinate multiple resources; web developers, programmers, designers, agencies

  • Participate in the planning and execution of key marketing initiatives

 

Skills You Will Need Here:

  • 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus

  • 4+ Years of Google Adwords & Google Analytics

  • 4+ Years experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email

  • Proficient in MS Office (i.e. Excel, Word, PowerPoint)

  • Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required

 

Cengage is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.

Cengage is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917

  • Only candidates residing in Southern California will be considered

  • Experience in educational marketing a huge plus

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