Monster Energy: Digital Marketing Manager

Position Summary: The Digital Marketing Manager – Customer & Retail is at the forefront of our efforts to deliver impact with our key Retail customers in the digital space. This person will manage all planning and execution of digital marketing campaigns with our key Customer Marketing accounts in collaboration with the Digital, Brand, Creative and Customer Marketing teams.

Essential Job Functions:

• Work with customer marketing and sales teams to plan, execute, and analyze digital marketing campaigns across all channels of business, including: Mass & Club, Grocery, Convenience, Drug & Value, Health & Fitness, and more.
• Work with external media partners, agencies, and vendors to curate digital initiatives that drive impact with key retailers, in-store and online.
• Work alongside media and marketing stakeholders to develop multi-faceted digital marketing plans with key customers.
• Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Ship-To-Home, Curbside Pickup platforms, Scan & Go or “Click & Collect” programs, and 3P Delivery.
• Utilize key technology partners across ecommerce, delivery, couponing, mobile apps, and loyalty spaces to curate compelling digital programs that drive consumer acquisition and engagement.
• Collaborate with Digital, Brand, Customer Marketing, Field Marketing and Sales teams to ensure digital marketing campaigns align with business priorities across all channels.
• Maintain digital marketing calendars, budgets and plans across all key accounts and major channels of business, with focus on key innovation launches, commercial execution periods, and organizational tentpole initiatives