Corona, CA, USA
Essential Job Functions:
• Work with customer marketing and sales teams to plan, execute, and analyze digital marketing campaigns across all channels of business, including: Mass & Club, Grocery, Convenience, Drug & Value, Health & Fitness, and more.
• Work with external media partners, agencies, and vendors to curate digital initiatives that drive impact with key retailers, in-store and online.
• Work alongside media and marketing stakeholders to develop multi-faceted digital marketing plans with key customers.
• Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Ship-To-Home, Curbside Pickup platforms, Scan & Go or “Click & Collect” programs, and 3P Delivery.
• Utilize key technology partners across ecommerce, delivery, couponing, mobile apps, and loyalty spaces to curate compelling digital programs that drive consumer acquisition and engagement.
• Collaborate with Digital, Brand, Customer Marketing, Field Marketing and Sales teams to ensure digital marketing campaigns align with business priorities across all channels.
• Maintain digital marketing calendars, budgets and plans across all key accounts and major channels of business, with focus on key innovation launches, commercial execution periods, and organizational tentpole initiatives