Wally Snyder serves as Executive Director for the Institute for Advertising Ethics, and also as Chair of the National Advertising Review Board, the appellate body of our ad industry’s self-regulatory mission. He served as an attorney at the Federal Trade Commission before joining the AAF, as general council and then president & CEO. In 2017, he published a textbook on advertising ethics, Ethics in Advertising. Making the Case for Doing the Right Thing. He was inducted into the Advertising Hall of Fame in 2010, and was presented the Kim Rotzoll Award for Advertising Ethics by the American Academy of Advertising in 2009.